USA Custom Guitars USA Custom Guitars will build you an electric guitar neck and/or body any way you’d like, using almost any type of wood available. Focusing on old world craftsmanship with modern technology, their mission is to create the finest instruments in their industry. I was fortunate enough to get a cold-call from their marketing team as they were drawn to my images showcasing real people in their environments. After going through new ownership and a small rebrand, their goal was to showcase just how much hands-on attention and custom work goes into each and every piece they create. The shoot took place in their workshop (naturally). To capture the textures of the materials, people, and the shop itself, I brought in a couple continuous lighting sources to mix with their overhead lighting and small additional lights for individual work spaces. The result was a series of images that give an intimate view into people passionate about their craft.